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Experience

Consultant en marketing numérique avec plus de 15 ans d’expérience dans les réseaux sociaux payants, SEA, Display/Programmatic, CTV, eRetail… dans la gestion de comptes pour des clients Fortune 500, des PME et des startups.

Expatrié français de longue date, j’ai eu l’opportunité de vivre et de travailler à Paris, Sydney, New York, Boston, Santa Monica et Londres.

My Career
2022
I move back to NYC

I move back to NYC

NYC has always been the city where I feel I can be myself. Because everything is aligned on both the personal and the professional side, I decide it’s time for me to go back « home ». I continue to work with my clients as a Consultant, but from NYC.

2021
Back to being a self-employed Digital Marketing Consultant (in France)

Back to being a self-employed Digital Marketing Consultant (in France)

I decide to leave the agency world for good and resume my activity as a self-employed Consultant. And because I’ve just become a new uncle and that my brother moved back to Provence with his family, I decide to do the same for a year or so. I say Goodbye to grey London and Hello to sunny south of France.

2020
Labelium (UK) 2.0

Labelium (UK) 2.0

Just like millions of people, I lost my clients during COVID. I reached out to my network and was offered a position as an Account Director within the Labelium UK office (I used to work for Labelium NYC). During this time, I got to manage a team of 7 people and accounts such as Saint Laurent, Interparfums Luxury Brands, Manutan, Sorel, OVHCloud…

2019
I move to London as a self-employed Digital Marketing Consultant

I move to London as a self-employed Digital Marketing Consultant

The past few months allowed me to spend some time with friends and family and to recharge. I thrive in big cities so I decide to move to London, a compromise that allows me to live the expat life in a big multicultural city, but closer to France (vs NYC). The change of country/city doesn’t impact my work as a self-employed Digital Marketing Consultant or the relationship with my clients, but a global pandemic will soon do so.

2018
I launch Oui Ad Good: a Web Browser Extension that helps generate revenue and raise awareness for nonprofits

I launch Oui Ad Good: a Web Browser Extension that helps generate revenue and raise awareness for nonprofits

For a long time I’ve tried to come up with a solution that uses advertising for good. At first it was a mobile app. Then I pivoted to create a web browser extension: ouiadgood.com. It didn’t find the success I was hoping for, but I’ve learnt a lot from my mistakes and this journey as a solo entrepreneur.

I leave Labelium and NYC to reflect, spend some time with family and work as a digital nomad

After leaving NYC, I feel the need to get some rest, travel and enjoy spending time with family and friends. I travel with my dad. We visit my brother in Peru. We then go on a road trip in Vietnam where we end our journey by visiting the library established in memory of my mother (my farewell present from Labelium, which was willing to make a donation to Room to Read, a nonprofit I’ve been involved with for a few years). However, while I was travelling, some brands reached out to see if I could help them. So I became a Digital Nomad, onboarding APM Monaco and Hellocare.

I run my first TCS NYC Marathon

I know. This has nothing to do with work, but it shows dedication, grit, commitment… and it’s OK to show off sometimes. 😀 Also, I ran for a charity named Teams For Kids, so it allows me to raise awareness for them too.

Getting a Harvard Business School Online Certificate: CORe Credential of Readiness

Getting a Harvard Business School Online Certificate: CORe Credential of Readiness

I’m a lifelong learner, and because I’m thinking about starting my own business, I decide to enroll with this Online Business Course from Harvard. I learn about Business Analytics, Economics for Managers, Financial Accounting… and pass my exam successfully.

2012
I move to NYC and join Labelium: an International Marketing Agency

I move to NYC and join Labelium: an International Marketing Agency

Over the 6 years I spent at Labelium, going from an account manager to Paid Social and Display Director, I got to manage a lot of prestigious accounts: LVMH (Louis Vuitton, Dior), L’Oréal, Christie’s, Penguin Random House, Club Med, Tough Mudder, Sweaty Betty, Vince Camuto… While I was attached to the NYC office, my CEO agreed to let me work remotely (Boston, Santa Monica). My team and most of my clients were based in NYC. This was a great experience that taught me a lot about how to deal with different time zones and manage people remotely.

2010
I move to Sydney and work as an Online Marketing Specialist for an Online Casino company

I move to Sydney and work as an Online Marketing Specialist for an Online Casino company

I finally get to live and work abroad. This has always been a dream of mine. I land a job at ITS Management / Casino Rewards as an online marketing specialist / media buyer within the acquisition team. I learn everything about performance marketing, using Display, Lead Generation, Email Marketing, PPC… focusing mainly on the French and European Markets.

2007
Digital Manager (content & marketing) for Bedouk Meetings and Events Media

Digital Manager (content & marketing) for Bedouk Meetings and Events Media

For two and a half years, I am in charge of the website (En, Fr), from the content management, to its promotion, using PPC, Email Marketing, SEO, etc.

2006
Going back to school to get a Master’s Degree in Content Management and Online Marketing

Going back to school to get a Master’s Degree in Content Management and Online Marketing

2005
I intern within multiple French TV Channels and Production Companies

I intern within multiple French TV Channels and Production Companies

My dream has always been to work in the entertainment industry. Well, if I’m honest, to be a TV or Radio host. So instead of being unemployed, I decide to apply for internship positions within the internet divisions of the main French TV channels. That allows me to build my network within the industry, even though I am overqualified and older than most of the employees. It is a humbling and interesting experience. I get to be an intern at France Télévision Interactive, e-TF1 and Air Productions.

2001
First work experience as a Webmaster in Paris

First work experience as a Webmaster in Paris

I create and update the company websites in French and English.